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The Key To Our Success.



Our Values

Since 2003, Keyes Financial Strategies has been providing sound and professional financial advice with our team who has specialized knowledge and experience in virtually every corner of the personal and corporate financial landscape. Our team is dedicated towards serving the complex needs of individuals, families, professionals and business owners and help them achieve their financial dreams.

Your future is important and we are committed to helping you get there.


It is important that we at Keyes Financial Strategies, listen to your goals so that we can help you navigate the best path for you and your family. We offer a personalized approach to financial planning and help you define your financial and family goals based on the lifestyle to which you aspire. Exceeding your expectations is our number one priority.

Steady and Secure

At Keyes Financial Strategies our portfolios have long-term outlooks with diversification across multiple asset classes, rebalancing when necessary. 

Comprehensive Planning

Keyes Financial Strategies creates comprehensive plans that combine the moving parts of your financial life for maximum benefit – a bigger picture approach that considers your personal mix of investments, taxes, insurance, and estate.

Trusted Relationships

Relationships thrive on honesty, trust and commitment. Our services are designed with our clients’ best interest in mind.

Arlen Keyes, CFP, FLMI, ACS Photo

Arlen Keyes, CFP, FLMI, ACS

Certified Financial Planner, Life Insurance Advisor, Keyes Financial Strategies Inc.

Certified Financial Planner, Financial Advisor, Manulife Wealth Inc.

Arlen Keyes is the founder and President, of Keyes Financial Strategies Inc.

Arlen started in the financial services industry over 30 years ago and his background has progressed through a variety of responsibilities.  Since completing his Economics degree from Wilfrid Laurier University, Arlen gained a great deal of industry experience and a wealth of knowledge from positions he held with major financial institutions, including Manulife Financial and TD Canada Trust.  Some of the areas he led were strategic business development, financial planning, financial services marketing, administration and operations.

Arlen holds an Economics Degree from Wilfrid Laurier University (1987), a Fellow, Life Management Institute (FLMI) designation (1994) and a Certified Financial Planner (CFP) designation (1997).

Arlen is happily married and cherishes family time with his 3 wonderful children and their families.  He enjoys playing a variety of sports and has committed time to being involved in various coaching roles.  Further, Arlen has been involved over the years in a number of charitable organizations in which he has enjoyed giving his time freely.

arlen.keyes@manulifesecurities.ca

Jennifer Keyes Photo

Jennifer Keyes

VP, Administration

Jennifer has been an integral part of Keyes Financial Strategies since the beginning. Her role has largely been to organize our client services and to coordinate our strategic alliances. Jennifer deeply cares about providing excellence in everything she does which has allowed Keyes Financial Strategies to give top notch solutions to our valued clients. Jennifer enjoys time with family, sports and the giving of her time to charitable involvements.

Jennifer.Keyes@manulifesecurities.ca